Born in Creteil in 1991, Mohamad Rebatchi was not predestined to work in perfumery. The son of Algerian immigrants, his father a shopkeeper and his mother a personal care giver, Rebatchi was taught the importance of work, generosity and kindness from a very young age. Qualities that are essential in the perfume-making profession, which is widely founded on emotion. Thanks to his education steeped in tradition, he acquired a sense of refinement and taste for simplicity and excellence. His family viewed fragrance as the embodiment of bliss, while scented clothing and a fragrant home symbolize luxury.
At the age of 12 he began secretly visiting the local perfume shops after school. His sense of smell became sharper and his imagination thrived on strong emotions. He was so fascinated with the world of perfumery that he began dreaming about creating his own perfume house. After working several odd jobs, the opportunity finally arose. He learned about perfume-making from perfumers and evaluators in small fragrance formulation houses, where he created a few accords. These were appreciated by those around him, which encouraged him to continue to fulfil his dreams. Eager to learn, he started studying the art of niche perfumery and participated in numerous oflactory events in France and abroad, returning home with a myriad of new ideas.
This adventure took a sharp turn the day he decided to contact Karine Chevallier. This encounter led to two others, first Randa Mammami, who recommended that he meet Maurice Roucel, and then Bertrand Duchaufour. With each new collaboration, he continued to surprise those around him, particularly due to his knowledge of the market. They were all unanimous in saying that Rebatchi constantly takes his creations a step further, thanks to his ideas and endless research into raw materials and ingredients.