#Hashtag 27ml

Cool, smoky, and a little wired. Hashtag blends sharp aldehydes with iris, incense, and Moroccan cedar for a scent that feels both analog and digital, clean lines with soul beneath. It's techy, moody, and unexpectedly warm, like late-night scrolling with the lights off.

The Vibe It Gives Us

Filtered, curated, deeply online. A little ironic, a little addictive. TikTok trend turned cult classic.

The Scent Stack

TOP NOTE: Aldehydes, violet leaves
HEART NOTE: Ris, Francincese
BASE NOTE:Cedar wood, Musk