Article: 27 87, No Scent Like the Present
27 87, No Scent Like the Present
Barcelona-born and unapologetically modern, 27 87 doesn’t play by perfume’s old rules; it rewrites them. Founded by Romy Kowalewski in 2016, the brand exists in the now, creating scents that feel like the present tense bottled. No grandiose myths, no marketing fluff, just craftsmanship, creativity, and quality turned up to eleven.
Kowalewski’s vision was simple but subversive: to craft fragrances that reflect contemporary life as it’s happening. Instead of chasing nostalgia, 27 87 explores the energy of what’s current—the screen glow, the late nights, the quiet pauses, the sonic hum of a connected world. Each perfume feels like a snapshot of time, fleeting but unforgettable.
Their tagline, “No Scent Like the Present”, says it all. These aren’t perfumes for the past or the distant dream of the future. They’re designed for right now, for the version of you that’s still unfolding.
About the Founder: Romy Kowalewski
Romy isn’t your typical perfume founder. She comes from a background in design and branding, not traditional perfumery, which explains a lot. Her perspective is creative, intuitive, and deeply human. She collaborates with some of the industry’s most respected noses such as Daniela Andrier, Mark Buxton, Shyamala Maisondieu, and Jacques Huclier to translate moments and moods into scent rather than stories.
Under her lead, 27 87 remains fully independent and proudly local. Every fragrance is blended and bottled in Barcelona, with intelligent, sustainable design at its core. The bottles, white, opaque, and minimalist, are made in Italy, while the boxes are designed by artists to extend the perfume’s character beyond the bottle. It’s all part of a philosophy where nothing is done just to look good; everything must feel good too.
The Experience
27 87’s fragrances are divided into four lines: Now, Calm, Wild, and Go, each capturing a different state of mind. Think of it less like a collection and more like a soundtrack for your life’s shifting tempo.
There’s Genetic Bliss, a molecular perfume that adapts to your skin like a second identity. Hamaca, all salt air and sun-warmed skin. Sónar, a tribute to community and sound that hums with energy. And Flâneur, the scent of quiet confidence and creative wandering.
Every one of them has a point of view, and none of them ask for permission.
Why We Love It
Because 27 87 feels alive. It’s a reminder that luxury doesn’t have to whisper in French or live in the past. It can be bold, clean, digital, inclusive, and still impossibly refined.
At Fragrance Artisans, we see 27 87 as the scent equivalent of a well-cut white shirt: minimalist on the surface, but made with obsessive attention to detail. It’s easy to wear, impossible to forget, and always in motion, just like life itself.
